Ayesha Kamal
BadRabbit Studio
/25
The Challenge
The main challenge was to create a brand identity that balanced bold creativity with strategic credibility. Many creative studios lean either too experimental or too corporate. Bad Rabbit needed to stand apart appealing to ambitious brands looking for cutting-edge design, without sacrificing usability, clarity, or trust. The identity also had to scale seamlessly across branding, digital platforms, and client-facing experiences.
Process
Discovery & Strategy - Defined brand values, tone, audience, and positioning to establish Bad Rabbit’s unique creative philosophy.
Concept & Visual Exploration – Explored bold visual directions, typography, and design systems that reflected fearless creativity and precision.
Design Execution – Crafted a cohesive brand identity and digital experience with a strong focus on UI/UX, clarity, and consistency.
Refinement & Validation – Iterated and refined designs to ensure adaptability, scalability, and alignment with the studio’s long-term vision.
Solution
The final solution presents Bad Rabbit Design Studio as a confident, modern, and boundary-pushing creative agency. A strong visual identity paired with clean, human-centered UI/UX design creates a distinctive presence that feels bold yet intentional. The brand system is flexible, allowing it to evolve while maintaining a consistent and recognizable voice across all platforms.
Outcomes
A distinctive brand identity that clearly communicates Bad Rabbit’s fearless and strategic approach
A scalable design system ready for branding, web, and digital products
A strong positioning that differentiates the studio in the creative market
A cohesive experience that transforms Bad Rabbit from a studio into a recognizable creative mindset