Ayesha Kamal
Haleon
/25
The Problem
Haleon had strong AI and Web3 capabilities, but their brand and digital presence didn’t clearly communicate trust, clarity, or real-world value. Complex technology felt abstract, and the lack of a unified visual and UX system made it hard to stand out in a crowded AI market.
Process
Discovery & Strategy
Aligned on Haleon’s vision, audience, and product goals, focusing on clarity, trust, and global relevance.Brand System Design
Created a minimal, scalable visual identity inspired by Japanese precision, defining colors, typography, and layout logic.Web & App Experience
Designed intuitive web and app interfaces that translate complex AI and Web3 workflows into clear, usable experiences.Consistency & Scalability
Unified branding and UI across all touchpoints to ensure a coherent, future-ready digital system.
Solution
We delivered a unified brand identity and digital experience that translates Haleon’s AI and Web3 capabilities into a clear, confident presence. The final branding, website, and app design communicate trust, speed, and transparency, positioning Haleon as a serious global startup built for real business impact.
Outcome
Haleon launched with a clear, confident brand and digital experience that communicates trust and simplicity. The unified identity helped position the startup as a credible global AI partner, making complex technology feel accessible and business-ready.